Code for America Qualitative Research Guide

tags

Code for America Empiricism

Notes

Research philosophy

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humble, comfortable with uncertainty, and open

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infuse the voices of the people we serve into our process and, ultimately, the products and services we create.

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see people as complete human beings acting within a broader community rather than just as isolated “users”

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mirror the language that people use to talk about themselves and their situations

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there is not one singular “user,” or our “user” is not the one directly interacting with the service

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try not to paraphrase

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Research operations

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notice and acknowledge when biases may be affecting our interactions with participants

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don’t offer advice

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Qualitative research methods

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“Treat everyone you interview like they just won the Nobel Prize in their own life experience.”

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Observation/shadowing

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Journey mapping and service blueprinting are two ways to visualize a product or service over time

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Intercepts are when a researcher goes into the field and conducts unscheduled research activities with their targeted population

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Concept testing is testing an idea for a service or a low level prototype with real people.

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Usability testing is the research of a product, interface, or other design that consists of observing a participant interact with it.

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Making sense of qualitative data

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