There is a growing understanding that innovation and competitiveness must be approached from a “design-thinking” perspective — namely, viewing the world to overcome constraints in a way that is holistic, interdisciplinary, integrative, creative and innovative. Privacy must also be approached from the same design-thinking perspective. Privacy and data protection should be incorporated into networked data systems and technologies by default, and become integral to organizational priorities, project objectives, design processes, and planning operations. Ideally, privacy and data protection should be embedded into every standard, protocol, and data practice that touches our lives.
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You want all this to happen but you think that government benevolence is a "fiction"? Who's going to make anyone follow these rules?
One of the essential tools that enables both Big Data and Big Privacy is the use of strong de- identification techniques (and other techniques that will follow)