The new dot com bubble is here: it’s called online advertising

tags

Adtech Bubble

https://thecorrespondent.com/100/the-new-dot-com-bubble-is-here-its-called-online-advertising/80216261400-7e597058

Notes

for years, eBay had been spending millions of dollars on fruitless online advertising excess, and that the joke had been entirely on the company

majority of advertising companies feed their complex algorithms silos full of data even though the practice never delivers the desired result

near impossiblity of measuring the returns to advertising